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Market Your Book

Then market some more

2 min readMar 10, 2025

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Photo by Darius Bashar on Unsplash

One of the largest mistakes an author can make when promoting a new book is counting too much on the book launch for unlimited future success.

Yes, a book launch is important! But it is not everything!

Three Book Launch Benefits:

The book launch gives you the space to meet potential readers and provides you the opportunity to make those all-important connections. Book launches promote book club discussions, positive reviews and word of mouth recommendations.

The book launch allows you to increase your publicity, steer readers to your website, sign up for emails and view your social media platforms.

The book launch gives you the security to know that your book is finished and that oh so well deserved pat on the back.

However!

Statistics reveal that:

The publishing/writing/marketing process is responsible for a whopping 75% of your book’s success.

Your book launch, 25% That is not to say that the book launch is not important. It is! But what comes next is paramount to your success as an author.

Post Book Launch!

You control your book’s success. Relentless commitment to marketing is essential.

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Janice Tovey
Janice Tovey

Written by Janice Tovey

My passion is writing. I also love reading, teaching, animals, nature, music, and humor. I am curious about everything and enjoy writing about all things.

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