Sleep Really Is Becoming The New Sex

Our collective desire for sleep in a severely deprived world.

Janice Tovey
3 min readJan 20, 2022


Photo by bruce mars on Unsplash

Spoiler Alert: This article is about sleep.

Yes love is fabulous, but there is nothing, as sweet as getting a great night’s sleep. Especially if you are one of the millions of people on this planet who has trouble falling or staying asleep.

More women than men it turns out crave sleep over sex. But many of us, male and female, share this united desire. We need sleep. We are not getting enough sleep. Mass sleep deprivation has become a cultural obsession. And it is causing a great deal of anxiety.

As a result, sleep has become the prime target of desire for many. Sleep really is becoming the new sex. Everybody wants it, less and less people are getting enough; it is often less than satisfying; and people are paying big bucks for it.

Sleep has become a huge money making industry. Increasing numbers of people our forking out a lot of cash for relief.

It is estimated that sleep has become a 10 billion to 12 billion a year business and just keeps growing. From sleeping pills to custom mattresses, high priced bedding, and other promising sleep inducing gadgets, sleep means big bucks.

Sleep it turns out is more than empty space. It is more than dead air.

Lack of sleep has been linked to weight gain, hormonal imbalances, depression, thyroid problems, and many other maladies.

Sleep has become a huge money making industry. Increasing numbers of people our forking out a lot of money for relief.

8.5 hours is the perfect amount of sleep. On average we are getting 6.8 and personally I think many of us are getting much less.

Sleep deprivation takes a physical, mental and financial toll. Sleep it turns out is as important as exercise and diet it. Lack of sleep is linked to diabetes, obesity, and cardiovascular disease.

This new information about the importance of sleep just increases our collective anxiety. It feeds the companies who are in the business of helping us all fall asleep.



Janice Tovey

My passion is writing. I also love reading, teaching, animals, nature, music, and humor. I am curious about everything and enjoy writing about all things.