Sleep Really Is Becoming The New Sex
Our collective desire for sleep in a severely deprived world.
Spoiler Alert: This article is about sleep.
Yes love is fabulous, but there is nothing, as sweet as getting a great night’s sleep. Especially if you are one of the millions of people on this planet who has trouble falling or staying asleep.
More women than men it turns out crave sleep over sex. But many of us, male and female, share this united desire. We need sleep. We are not getting enough sleep. Mass sleep deprivation has become a cultural obsession. And it is causing a great deal of anxiety.
As a result, sleep has become the prime target of desire for many. Sleep really is becoming the new sex. Everybody wants it, less and less people are getting enough; it is often less than satisfying; and people are paying big bucks for it.
Sleep has become a huge money making industry. Increasing numbers of people our forking out a lot of cash for relief.
It is estimated that sleep has become a 10 billion to 12 billion a year business and just keeps growing. From sleeping pills to custom mattresses, high priced bedding, and other promising sleep inducing gadgets, sleep means big bucks.
